Innovation Digital, in conjunction with our training partner Tidalfire, is running a one-day Web Copywriting training course. The event is being held on Thursday 21st August in Edinburgh.
The training course will equip students with the skills and confidence required to write effective web copy. A website that has concise web copy will engage audiences on a greater level, motivating them to take the required action. Depending on your business, this action may be to make a sale, submit an enquiry or download a document
It is important that the tone of your website copy is consistent with your brand. The tone of your copy should engage your core audiences. It is therefore essential to consider your audience when creating copy. Our training course will consider this area, providing you with technques to capture the attention of your audience. The training course will also show you how to increase the visibility of your website within the search engines by using web copy.writing techniques
The one day course will cover the following areas:
- Introduction to Web Copywriting
- Techniques to capture your company’s core audiences
- Best practice web copywriting techniques
- Working with different types of copy
- Writing for Search Engines
- Accessibility
Find out more about our Web Copywriting Training, including details of previous clients.
The course on Thursday 21st August will take place at:
Tidalfire training centre
7-9 North St David Street
Edinburgh
Scotland
EH2 1AW
To find out more on this event or to make a booking, contact Janis Neil on 0141 273 7000.